Via the Orlando Magic:
The Orlando Magic and PepsiCo announced today a new, multi-year relationship, making the company a ‘Champions of the Community’ partner for the new Amway Center. ‘Champions of the Community’ partners represent an elite tier of brands committed to Central Florida and the Parramore community. The fully-integrated relationship includes community programming, unparalleled team and facility access, brand recognition visibility and category exclusivity.
This Orlando Magic relationship marks another significant step for PepsiCo under the new ‘Power of One’ umbrella for the company, which brings together the Pepsi, Gatorade and Frito-Lay brands for a joint partnership. As part of its ‘Champions of the Community’ platform, PepsiCo – a partner with the Magic since 1989 – receives exclusivity in the hydration, carbonated soft drinks, bottled water, carbonated caffeine-based energy drinks and packaged salty snack foods categories in the new Amway Center.
“We are honored to have PepsiCo join the Orlando Magic as a ‘Champions of the Community’ partner for the Amway Center,” Orlando Magic Chief Operating Officer Alex Martins said. “PepsiCo has been a valued partner with the Magic since our inception in 1989, and we believe this relationship will allow PepsiCo to have a fully-integrated approach to connect their ‘Power of One’ brand with our fan base like never before.”