The Orlando Magic announced today a new, multi-year relationship with Mercedes-Benz of South Orlando, Mercedes-Benz of Orlando, Mercedes-Benz of Melbourne and Mercedes-Benz of Daytona. Through the partnership, premium season ticket holders will have access to the all-new Mercedes-Benz Star Lounge during Magic home games in the new Amway Center. Opening in the fall of 2010, the facility, which will be owned and operated by the City of Orlando on behalf of the Central Florida community, will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic.
Located on the Event Level of the Amway Center near the Orlando Magic locker room, the Mercedes-Benz Star Lounge presents its patrons with unprecedented access to Magic players as they enter and exit the court, as well as an exclusive view of the opposing team. The space, which is over 13,000-square feet, allows members ample room to mingle while enjoying all-inclusive food and beverage and premium amenities, such as a full-service bar, seating and dining areas and visual access to both locker room areas. The Mercedes-Benz Star Lounge can be accessed only by courtside ticket holders and superstar season ticket holders in the first seven rows from the floor. [...]
In addition to the entitlement of the Mercedes-Benz Star Lounge, Mercedes-Benz will also have a permanent vehicle display on the Terrace Level next to the concierge area at the Amway Center, vehicle displays at Fan Fest on select dates, an in-market promotion during the season and special events sponsored by the local Mercedes-Benz dealerships: Mercedes-Benz of South Orlando, Mercedes-Benz of Orlando, Mercedes-Benz of Melbourne, and Mercedes-Benz of Daytona.