The Orlando Magic announced today a renewed, multi-year relationship with Budweiser for the new Amway Center. As part of the partnership, Budweiser, a 21-year partner of the Magic, will collaborate with the team to institute the Good Sport program, receive arena signage and naming rights to the Budweiser Baseline Bar – a highly visible and entertaining space accessible to all Amway Center ticket buyers 21 years of age and older.
The Good Sport Program, a comprehensive action plan that promotes a positive atmosphere at the arena by encouraging adult fans to drink responsibly and use a designated driver, represents collaboration between Anheuser-Busch and its wholesalers, the Magic and concessionaires. The Good Sport Program will be promoted at the Amway Center through the use of stadium signage, PSAs and an in-arena designated driver sign-up booth.
Budweiser will have permanent signage throughout both the inner bowl of the inner concourse and at the Budweiser Baseline Bar – one of several premium amenities accessible to every level of ticket buyer at the Amway Center. Located on the south end of the Terrace Level and overlooking the inner bowl, the Budweiser Baseline Bar will have the look of a high-end club, including a terrazzo floor, granite bar tops and flat-screen TVs.