The Orlando Magic announced today a new, multi-year relationship with GEICO as the auto insurer joins the franchise and the new Amway Center as a ‘Champions of the Community’ partner. The ‘Champions of the Community’ designation represents an elite tier of brands committed to Central Florida and the Parramore community.
As part of the ‘Champions of the Community’ relationship, GEICO will receive entitlement to the GEICO Garage, a parking garage adjacent to the Amway Center and located beside I-4. The entitlement to the City of Orlando parking facility will bring a revenue stream to the city. As another element of the partnership, GEICO also receives designation as the Official Auto Insurance of the Orlando Magic and beginning this season, will receive a digital signage package inside the Amway Center, presence on the Magic’s official website, OrlandoMagic.com, and will receive print advertisements in the game-day program, in-game radio spots and be incorporated into a number of promotions throughout the season such as giveaways and halftime sponsorship.
“We are honored to have GEICO join our ‘Champions of the Community’ partnership category for the new Amway Center,” Orlando Magic President Alex Martins said. “GEICO has been a partner with the Orlando Magic for more than 10 years, and in that time has demonstrated the qualities that align with our ‘Champions of the Community’ partners. We look forward to incorporating GEICO into our Central Florida fan base and for them to play an integral role in the new Amway Center for many years to come.”
“GEICO is proud and pleased to join the Orlando Magic and Amway Center as a ‘Champions of the Community’ partner,” said Ted Ward, GEICO vice president of marketing. “The Orlando Magic is a real champion of the community through its sponsorships and scholarships. We look forward to continuing our partnership with this outstanding franchise.”
GEICO joins the Orlando Magic and Amway Center as the fourth “Champions of the Community’ partner, joining PepsiCo, AirTran Airways and Harris Corporation. Opening in the fall of 2010, the facility, which will be operated by the City of Orlando and owned by the Central Florida Community, will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic.