The Amway Center's Potential | Magic Basketball



Sep 13

The Amway Center’s Potential

Red Huber/Orlando Sentinel

Via Mark Schlueb of the Orlando Sentinel:

When the Orlando Arena opened in 1989, few people had heard of the newfangled Internet, and mobile phones were the size of bricks.

When its replacement opens Oct. 1, the technology inside the new Amway Center will have changed as much as it has in people’s homes during the past 21 years.

“It truly will be the most technologically advanced arena facility in North America,” Orlando Magic President Alex Martins is fond of saying.

Since the $480 million arena’s conception, Magic and city officials have made technology an integral part of the project, from the 1,100 flat-panel video screens throughout the building to an advanced telecommunications network not much different from the one that controls America’s air traffic.

The state-of-the-art technology means more flash for fans, who will be bombarded with images and sound before they even walk in the door. And just as important for the team’s owner, it also means more advertising cash for the Magic. […]

Advertisers who can afford it will also be able to have their product or name displayed on every screen in the building at the same moment, an opportunity the Magic is selling as “the moment of exclusivity.”

It’s not clear how much the Magic and the city spent on the building’s high-tech features, but the team has the most to gain. Under an agreement with the city, the Magic keep the revenue from the sale of advertising, naming rights and luxury suites in exchange for an annual payment to the city of $1.75 million, an amount that increases 3 percent a year.

As training camp is set to begin in less than a month for the Orlando Magic, it’s very important to note that ownership is paying nearly $94 million in salaries and that’s before the luxury tax is taken into account. This is going to be the most expensive roster in franchise history and Magic fans need to be enjoy this era while they can, because it’s not going to last forever.

The Magic are spending a lot of money to take advantage of Dwight Howard‘s prime and an opportunity to win a championship. That being said, it’ll be interesting to see how much of an influx of revenue Orlando will see and how that’ll impact the team’s ability to continue to pay the luxury tax in future years when the Amway Center opens in less than a month.

That’s a point of emphasis that isn’t being talked about enough and it should be, given that the Magic are a small-market team in the NBA.

Money is nearly no obstacle for the Magic right now, given that owner Rich DeVos has opened up his checkbook the past several years, but it remains to be seen whether or not the investment pays off. Orlando is going to have a tough road ahead in the Eastern Conference, having to deal with the Boston Celtics and the Miami Heat.

More advertising cash means more revenue for Orlando, but how much?

We’ll find out eventually.


<a href="" title="ugg classic cardy">ugg classic cardy</a> Frightened girl looking up at the man bent over his body, and a look of Yin Zhi-expression. Like him, she had never seen before. Even if this man usually always moody, but for her, it seems always has a smile and if it does not seems to be no serious cynicism. However, today, rice Dongguan just feel each other like little angry beast, as if to himself swallowed the bones are not even left the belly.Girl forced to turn over the body have to deal with men of every trace of face, angry, and flesh-covered, there are those who do not understand the complexity of her emotions. Simply closed his eyes, fingertips, but is printed on the hard men of the detention of his arm, leaving a trace. hbfjnm541<br><br> <b><a href="" title="ugg classic cardy boots">ugg classic cardy boots</a></b> Man said, has been readily pick up the tissue box, sit and wait to wipe his filthy pants, and a look of indifference, do not feel like doing now how unbearable, also did not care if your pants have been stained with the traces. Deadpan.More than just tease her a few times, so she was angry with his angry red. As an angry little monster hopping angry, be angry until their hum.<br><br> <b><a href="" title="ugg classic cardy boots">ugg classic cardy boots</a></b> M small Wan told himself, she is always in the drill, drill with his left, one day, is a real determination. Perhaps, before that, men had tired of her!But, now m so small Wan heard the man say to his residence, although she fully agreed it was a "broken places", but the so-called gold silver nest nest, not as his own kennel.<br><br> <b><a href="" title="ugg classic cardy boots">ugg classic cardy boots</a></b> In fact, for with his woman, his non-Mu ink has always been generous, although disgusted disdain for those women to get their checks handed out the excitement of face, but they also feel that this is more convenient and fast. They are always afraid of their own tangled. Equity transactions, only what they need. Dispense with a lot of trouble.Day back from her home address, curious coincidence of want people to check all of her things. Is curious, or will, is worried. <a href="" title=""></a>

discount ugg boots
discount ugg boots

discount ugg bootsSpeeding all the way to the garage to stop the car, strode into the door, the living room TV or open.vhjblk321discount uggs bootsIn fact, the Palace of ALFA not the nerve to tell Zhou Jin, he is now also busy day home from work my wife to cook their own food. ?I heard someone knocking at the door, down the stairs, but saw the look of Dan Xiao Mu Jing, down some uggs bootsGood performance!Well! But do not bother to high-profile Givenchy told her. Mujing for her is not competitive, so why do it that hard villain?discount uggs bootsHe gave Mujing say it, what he "did not go back one night, Givenchy to worry about," and the result? People complete with a fine for one, do not wake up!Fritters too tired person. Girl curl one's go