Photo by Sam Greenwood/Getty Images
Via the Orlando Magic:
The Orlando Magic received three major awards at the 2010 NBA Sales and Marketing Meetings held in Brooklyn, New York on January 11. The organization was awarded:
- A “10,000 Season Tickets Sold Award” – awarded for selling more than 10,000 full season tickets
- A “2,000 New Season Tickets Sold Award” – awarded for selling more than 2,000 new full season tickets this season
- A sponsorship Performance Award for having more than 40 sponsors in the Top 50 corporate partnership categories that exceed the league average. This is the first time in club history that the team has been recognized with this award.
The Magic currently have more than 14,000 season ticket holders, the most in franchise history. Orlando’s corporate partnership roster – anchored by its “Champions of the Community” platform – is also a franchise record. Throughout the meetings the Magic was used in best practice examples in everything from digital media to orlandomagic.com original content to sponsor activation to customer service practices.
In moving in the new Amway Center this season, the Magic continued its efforts in regard to affordable tickets. Entering the 2010-11 season, Orlando had 2,500 seats priced $15 or less, 7,000 seats priced $25 or less, and 10,000 seats priced $50 or under per game. Also, for the first time ever, the Magic introduced a $5 per game ticket with more than 600 available per game.