Beginning on January 26th at approximately 11:00 AM Eastern Time through 11:59 PM ET on January 28, fans can enter to win a all-expense paid trip to the 2011 NBA All-Star Weekend by signing up to follow American Express on Twitter at http://twitter.com/americanexpress. During the entry period, contestants must tweet “I entered for chance to win #AmexSports trip to @NBA All-Star from @americanexpress. I’d bring [insert friend/family member] to become eligible in the contest.” There is a limit of one (1) entry per person/Twitter account per Entry Period.
During the Entry Period, the randomly selected winners will receive Two (2) round-trip flights and three (3) nights’ accommodations, which are included with the All-Star Entertainment Series Package prizes. Ground transportation and food and beverage are not included.
In December, American Express announced a new comprehensive, multiyear marketing partnership as the official partner of the NBA, USA Basketball, the Women’s National Basketball Association (WNBA), and the NBA Development League (NBA D-League). As the Official Credit Card Partner of the NBA, American Express provides Cardmembers with exclusive experiences and access to regular-season and playoff games, and premier NBA events.