Orlando Magic and Amway Center named finalist in Sports Business Journal's 2011 Best in Sports Awards | Magic Basketball



Mar 14

Orlando Magic and Amway Center named finalist in Sports Business Journal’s 2011 Best in Sports Awards

Photo by Fernando Medina

Via the Orlando Magic:

The Orlando Magic has been named a finalist in the Street & Smith’s Sports Business Journal and Sports Business Daily’s annual Sports Business Awards in the categories of “Sports Team of the Year” and “Sports Facility of the Year.” It is the first time in the history of the franchise that the Magic has been named finalists for either of these two prestigious awards. The Sports Business Awards annually recognize excellence and outstanding achievement in the business of sports.

The winners will be announced at a live ceremony on May 18th at the New York Marriott Marquis.

Following are the finalists in the two categories in which the Magic has been named:

Sports Team of the Year

  • Orlando Magic
  • Chip Ganassi Racing
  • New York Jets
  • Pittsburgh Penguins
  • San Francisco Giants

Sports Facility of the Year

  • Amway Center
  • Arrowhead Stadium
  • Consol Energy Centre
  • New Meadowlands Stadium
  • Red Bull Park
  • Target Field

The Orlando Magic served as the developer of the new Amway Center.

Opened in the fall of 2010, The Amway Center was designed to reflect the character of the community, meet the goals of the users and build on the legacy of sports and entertainment in Orlando.

The building’s exterior features a modern blend of glass and metal materials, along with ever-changing graphics via a monumental wall along one façade. A 180-foot tall tower serves as a beacon amid the downtown skyline.

At 875,000 square feet, the new arena is almost triple the size of the old Amway Arena (367,000 square feet).

The building features a sustainable, environmentally-friendly design and unmatched technology, featuring 1,100 digital monitors, the tallest high-definition video board in an NBA venue and multiple premium amenities available to all patrons in the building.

Every level of ticket buyer has access to: the Budweiser Baseline Bar and food court, Gentleman Jack Terrace, Jernigan’s, Nutrilite Magic Fan Experience and Orlando on Demand, STUFF’s Magic Castle kid’s zone presented by CLUB WYNDHAM® and multiple indoor-outdoor spaces which celebrate Florida’s climate.

Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way.

On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had six 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009.

Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants.

Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. This past year the Magic, along with its “Champion of the Community” partners, also completed five community gyms at a cost of $25 million.

In addition, over the last 21 years nearly $16 million has been distributed to local non-profit community organizations via the Orlando Magic Youth Foundation (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth.

Earlier this year the Orlando Magic ranked No.1 in the NBA and No. 2 in all of sports in ESPN The Magazine’s “Ultimate Standings.” The standings are tabulated on a variety of categories, namely the affordability of the experience, the quality of play and treatment of fans.

The Magic recently announced the continuation of its affordable ticket pricing options. In 2011-12 the Magic will have 2,500 seats priced $20 or less, 8,000 seats priced $40 or under and 9,000 seats priced $50 or under. Also, for the second straight year there will be $5 game tickets, with more than 600 available per game while supplies last.

The Orlando Magic received three major awards at the 2010 NBA Sales and Marketing Meetings held in Brooklyn, New York.

On January 11th, the organization was awarded:

  • A “10,000 Season Tickets Sold Award” – awarded for selling more than 10,000 full season tickets
  • A “2,000 New Season Tickets Sold Award” – awarded for selling more than 2,000 new full season tickets this season
  • A sponsorship Performance Award for having more than 40 sponsors in the Top 50 corporate partnership categories that exceed the league average. This was the first time in club history that the team has been recognized with this award.

The Magic currently have more than 14,000 season ticket holders, the most in franchise history.

Orlando’s corporate partnership roster – anchored by its “Champions of the Community” platform – is also a franchise record.

Throughout the meetings the Magic was used in best practice examples in everything from digital media to orlandomagic.com original content to sponsor activation to customer service practices.