Photo by ESPN
WHO: The “NBA on ESPN RV Tour,” an experiential marketing promotion for ABC and ESPN’s NBA coverage, will be on-site at more than 15 NBA games this season, including the Chicago Bulls at the Orlando Magic game on April 10, 2011.
WHAT: The RV will be located just outside of the main entrance of the Amway Center, from 10:00 AM – 1:00 PM ET on April 10. The RV will open its doors at 10:00 AM, allowing fans to tour the RV, as well as participate in activities such as free throw contests, vertical jump challenges, souvenir photo stations, and more. NBA on ESPN branded premiums, such as mini-basketballs, T-shirts, backpacks and rally towels will also be given away at the RV.
New activities for fans include playing EA’s NBA Jam for the PS3 and experiencing ESPN’s new 3D programming firsthand. Also, at each Tour stop, fans will have the opportunity to participate in the Hanes Comfort Zone 3-Point Contest to test their shooting skills against other local contestants. Winners of each stop will be entered into a national pool. At the end of the season, one lucky grand prize winner will receive an all expenses paid trip for two to game one of the 2011 NBA Finals.
Sunday, April 10, 2011
10:00 AM – 1:00 PM ET (Game Tips Off at 1:00 PM ET on ABC)
Chicago Bulls vs. Orlando Magic
Amway Center Arena
400 West Church Street
Orlando, FL 32801