The Dwight Howard Twitter Experiment was conceived by ESPN The Magazine to evaluate the manner in which the Subject, Orlando Magic superstar Dwight Howard (henceforth “Howard”), exploits Twitter and the benefits he derives therefrom. Over a four-hour period in Orlando on June 4, we observed Howard as he used the social networking site to arrange one-on-one interactions with six self-described fans, as well as ancillary encounters with more than 100 others. His behavior, and that of the participants, is documented herein.
Dwight Howard has never been hard to follow. The 6’11” center has shoulders wider than the American political spectrum and makes more than his share of public appearances. If someone wanted — for a presumably healthy reason — to tail him, it would be a straightforward endeavor. Twitter, however, has made it even easier to track the man, and from the remote comfort of a smartphone. [...]
To arrange encounters, Howard posted five tweets between 10 a.m. and 2 p.m. ET. The dispatches, sent at least 45 minutes in advance of each rendezvous, promised participation in a predetermined activity to the first responder to arrive at the given address.
Observing the experiment was a field research team consisting of the study’s author, a location producer, an indeterminate number of production assistants, a photographer and his assistants, a makeup artist, a stylist, her assistant, a video producer, a videographer and a sound technician. A four-row shuttle bus transported the team, along with Howard and Samples, to each destination. By ESPN standards, it was a modest production.
The article is worth the read for those that want to everything there is to know about Dwight Howard’s exploits on Twitter. Howard is truly a man of the people.