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Since coming to Orlando in the Dwight Howard trade this summer, Arron Afflalo has been touted as one of the central pieces Rob Hennigan is planning to rebuild around. An elite shooter and solid defender, he seems to be a perfect fit for a young team still in search of an identity.
But so far, the results have been inconsistent. Afflalo has had two outstanding shooting performances, but he also helped shoot the Magic out of a seemingly winnable game against the Knicks on Tuesday.
Afflalo’s increased role in Orlando has led to some changes in his shot selection, a lot of which aren’t exactly positive trends. Through seven games with the Magic, he’s averaging 14.1 field goal attempts per game, easily the highest mark of his career. This isn’t surprising at all, given that he’s a focal point of the offense of a young Magic team, rather than one of many cogs in a deep, talented playoff-worthy rotation like he was in Denver.
First, the good: Afflalo’s effectiveness around the basket is right in line with where it’s been over the past two seasons. He’s shooting 70 percent at the rim according to Hoopdata, which is an excellent mark.
A little more troubling is Afflalo’s increased reliance on his midrange jumper. He’s amassed 3.7 field goal attempts per game from 16-23 feet and shooting just 36 percent on these attempts.
Last season, Afflalo shot 40 percent on 2.3 attempts per game from 16-23 feet and in 2010-11, he shot 39 percent on 1.6 attempts per game. Neither of these marks are exactly stellar, either, but they were mitigated by the fact that they weren’t shot nearly as frequently.
The season is still young and things may well even out soon. But in the early going, it seems clear that the spike in Afflalo’s midrange attempts, coupled with the drop in efficiency from that range (which wasn’t great in the first place), has played a large role in his inconsistent start to the year. His True Shooting percentage of 52.2 percent this season is well below his career True Shooting percentage of 57.6 percent.